Hospitality Sector: Ultra-Low Cost Engagement
Industry: Hospitality / F&B | Geography: India | Platform: Meta Ads (Facebook/Instagram)
Primary Objective
Drive massive brand awareness and post engagement for a premium hospitality brand to build a loyal local community.
The Challenge
Standing out in the crowded Indian F&B market on social media is difficult. High ad fatigue often leads to rising engagement costs over time.
Industry Benchmark
Average Cost Per Engagement (CPE) in this sector typically hovers around Rs 1.00–Rs 3.00 depending on creative quality.
Strategy & Execution
We focused on viral-ready visual storytelling. Instead of standard “offer” ads, we created content that celebrated the experience of dining: ambiance, textures, and social connection.
By rigorously testing ad placements and optimizing specifically for “ThruPlay” video views and post interactions, we trained the algorithm to find users who were not just scrolling, but actively watching and liking content.
Key Results
- Rs 0.0117 cost per engagement — ~99% below industry standard
- High brand recall — rapid community growth
Business Impact
The brand established itself as a local favorite with minimal ad spend, creating a self-sustaining loop of organic reach driven by an initial, highly efficient paid push.
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